Strategy: 15 Best Practices When Using Cooperative Databases

11. Identify unique names, and expand your prospect universe. Through a strategic partnership with Yankelovich MindBase, co-op database I-Behavior can provide even more targeted attitudinal segmentation models. In addition to delivering higher net names, attitudinal insights have proven to be strong predictors in optimizing multibuyer names for catalogers. This technique will help your prospecting universe expand by identifying names your standard models could be missing.