Strategy: 15 Best Practices When Using Cooperative Databases

10. Make certain the co-op uses your entire buyer file when pulling selects. Doing this will help you avoid paying the co-ops for names you already have on your housefile. Most co-ops model on your 24-month buyer file. However, most catalogers mail deeper to their housefiles. If the co-op doesn’t include your full housefile, in all likelihood it will identify prospects who already appear on your housefile as buyers to rent back to you.