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By implementing the following integrated approach, you can resolve problems quickly, reduce costs and give customers consistent answers across all communications channels.
21st Century Channel-hoppers
Regardless of whether they buy a product online, by phone or in a store, today’s customers may use any channel to get post-sales service. He or she may ask a question via the phone one day, use e-mail the next and go to your Web site the following day. Moreover, customers may use different channels in the course of getting the same question or issue resolved.
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Greg Gianforte
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