
By
Joe Keenan
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* Track what the busy online shopping days are going to be, then work this insight into your search budget, said Bose.
* If you haven't already, start building a “consideration set” of merchandise in preparation for the holidays, Davis said. Kenneth Cole sent an email promoting women's boots last week, for example. Davis admitted that the company doesn't expect to sell many women's boots right now, but the email is intended to drive up interest in women's boots for the holidays.
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