Strategies to Maximize Your Online Holiday Sales

* Kenneth Cole breaks down the online shopping season into two distinct seasons, Davis said: holiday season 1 (Nov. 1 through Dec. 24) and holiday season 2 (Dec. 25 through mid- to late January). Within those seasons, be ready to capitalize on busy online shopping days. Target the third weekend of December with a planned promotion, for example. For all of the hoopla surrounding Black Friday weekend, this weekend is bigger, Davis said. “Plan something for that weekend and you'll generate incremental sales,” he added.