
By
Joe Keenan
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Here's a listing of some of the best tips gleaned from the panel discussion at the fast-paced session:
* Be prepared, but at the same time be flexible, said Freedman. And give gifting high visibility on your website, she added.
* Examine your product assortment and focus on key drivers (i.e., your 20-30 best-sellers), Davis said. “You don't want to be left with a glut of useless inventory.”
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