Strategies to Maximize Your Online Holiday Sales

Here's a listing of some of the best tips gleaned from the panel discussion at the fast-paced session:

* Be prepared, but at the same time be flexible, said Freedman. And give gifting high visibility on your website, she added.

* Examine your product assortment and focus on key drivers (i.e., your 20-30 best-sellers), Davis said. “You don't want to be left with a glut of useless inventory.”