Strategies to Maximize Your Online Holiday Sales

* Keep consumers informed with stocking information on your product and shopping cart pages, Freedman recommended. And when you run out of stock, let consumers know right away with an email, she said.

* Keep an eye on the competition. Bose advised tracking the promotions your competition are running so that you can offer consumers deals that are unique and offer value. If your competitor runs the same promo you were planning on rolling out, have a plan B to turn to.