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Joe Keenan
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“Mobile penetration is great,” Bose said, “but the key is to understand how shoppers are using mobile. How are you influencing the minds of mass consumers?”
* Learn from last year's mistakes. Davis recounted at least two mistakes that Kenneth Cole made with its website last holiday season: one, it was too conservative with its inventory, leaving money on the table with out of stocks; and two, it was too blasé with its promotions around Black Friday and Cyber Monday. Those areas will be addressed this year, Davis promised.
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