Strategies to Maximize Your Online Holiday Sales

“Mobile penetration is great,” Bose said, “but the key is to understand how shoppers are using mobile. How are you influencing the minds of mass consumers?”

* Learn from last year's mistakes. Davis recounted at least two mistakes that Kenneth Cole made with its website last holiday season: one, it was too conservative with its inventory, leaving money on the table with out of stocks; and two, it was too blasé with its promotions around Black Friday and Cyber Monday. Those areas will be addressed this year, Davis promised.