Strategies to Maximize Your Online Holiday Sales

With the all-important fourth quarter holiday shopping season quickly approaching, a panel of retail experts doled out some pointers last week to help cross-channel merchants capitalize on the busy months ahead. Speaking at the eTail East conference in Baltimore, Lauren Freedman, president of the e-tailing group, a retail-focused research firm; Tom Davis, vice president of e-commerce at apparel retailer Kenneth Cole; and Udayan Bose, founder and CEO of NetElixir, an online customer acquisition management firm, discussed what retailers can do online to drive sales and maximize profits this holiday season.