Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Don’t make it hard for prospects to respond. Benewicz notes the importance of providing an easy way for customers to mail, fax or phone in a response to the insert. Further, she recommends including a URL that leads to the specific offer mentioned on the insert.

Do include keycodes for easy tracking. Each method of communication should have its own keycode, says Benewicz. “Offer a premium or a free shipping discount, but only if they use the specific offer code or Web page,” she notes.