Boost Response From Insert Media
Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.
By
Matt Griffin
and Catalog Success
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Do use promotions and special offers. While most catalogers don’t initially think of using a promotion in an insert campaign, Feyas says such offers are critical to the success of such a campaign. So strong are her feelings, in fact, that she considers product announcements and simple catalog requests done as insert media as wastes of money.
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