Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Do use promotions and special offers. While most catalogers don’t initially think of using a promotion in an insert campaign, Feyas says such offers are critical to the success of such a campaign. So strong are her feelings, in fact, that she considers product announcements and simple catalog requests done as insert media as wastes of money.