Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

While it’s important to maximize the size of the insert, Feyas cautions catalogers not to exceed weight restrictions set by program owners. “Be really careful, or you’re going to pay more money for overweight inserts, or they might even reject yours because their packages are at the [weight] limit,” she warns.