Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Reserving space especially is important if your competitors are heavily involved in insert programs, says Feyas. “You want to capture as much space as you can before your competitors get to it,” she notes.

Don’t be tempted by a one-size-fits-all solution. When testing several insert programs at once, you’ll find that each allows a different size and weight for its inserts.