Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Do reserve space way ahead of time. Judy Feyas, insert media director for Hackensack, N.J.-based direct marketing services firm Mokrynskidirect, recommends reserving space with insert programs at least two quarters ahead of time. Why? Often package insert programs and co-op mailings allow inclusion of only one merchant from a given product category.