Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Do patiently wait for results. While blow-in, bind-in and ride-along programs tend to stick to rigid schedules, package-insert programs sometimes take time to fully deploy. Callahan notes if a program owner mails only 10,000 pieces per month, but you ordered 25,000, it’s going to go out over two and a half months.