Boost Response From Insert Media
Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.
By
Matt Griffin
and Catalog Success
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Do patiently wait for results. While blow-in, bind-in and ride-along programs tend to stick to rigid schedules, package-insert programs sometimes take time to fully deploy. Callahan notes if a program owner mails only 10,000 pieces per month, but you ordered 25,000, it’s going to go out over two and a half months.
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