Strategies to make your bind-ins, blow-ins, ride-alongs and package inserts work more effectively.

By Matt Griffin and Catalog Success

Don’t forget the extra costs. Although insert media programs are less expensive than mailing a catalog, there still are costs to consider.

Feyas relates the story of a catalog company executive who thought a high-volume insert program was producing great results, until the executive remembered to add the cost of shipping the inserts to the program owner. Several thousands of dollars in costs weren’t counted — a fact that drastically changed the program’s final analysis. While it sounds obvious, try to get the best printing and shipping costs possible for your inserts, says Feyas.