Attract Top Talent

Corporate culture. When you want to hire new blood, corporate culture is another important issue to consider in seeking the right employee-employer fit. For example, does your company foster an entrepreneurial environment or a hierarchical one?

Berman suggests that you ask if yours is a laid-back company or a more structured environment. “And be honest with yourself when you answer. This is a sort of marriage you’re performing here, so you must be clear with what you’re looking for if you want a successful union that’s going to last.”