Strategies for Expanding Your E-Commerce Business Into Europe

Social media has played a big role in helping Pixmania endear itself to the shoppers in the various countries where it has an e-commerce site. The retailer has 26 Facebook pages (one for each European country it sells in), 11 Twitter accounts and a branded YouTube channel. These platforms are primarily used for brand building, customer acquisition and sharing company information, Jerome said. Fifteen Pixmania.com staffers’ sole job is to manage the company's social media program.