Strategies for Expanding Your E-Commerce Business Into Europe

Pricing for Pixmania is dependent on a number of factors (e.g., competitors’ prices in that market, taxes, buying behavior of the local shopper) and varies by market. For example, a digital camera on its Italian site is going to be more expensive than the same digital camera on Pixmania's Bulgarian site. Reiterating a common theme throughout his presentation, Jerome said adapting your site to the local market and shopper, including language, pricing, creative, content, etc., will be the key to your international success.