Strategies for Expanding Your E-Commerce Business Into Europe

Jerome documented several differences between consumers across the European continent. These varied from search behavior (e.g., price-comparison websites in Ireland are virtually nonexistent while in Germany they're very popular) to buying habits (e.g., Italian consumers are more likely to have a higher average order value than other European consumers) to preferred payment methods (e.g., French shoppers prefer to make purchases via credit card while consumers in Eastern European countries traditionally opt for bank transfers). Pixmania has identified these behaviors and trends, subsequently adopting its websites to the preferences of the local shopper.