Strategies for Expanding Your E-Commerce Business Into Europe

Tapping into a global marketplace is at the top of many retailers to-do lists for the end of 2011 and beyond. This has been made possible in large part by e-commerce. Discussing what retailers can expect along with strategies to optimize success was Ulric Jerome, general manager of European cross-channel retailer Pixmania.com, during a session yesterday at the National Retail Federation's Shop.org Annual Summit in Boston.