Strategies to Drive Retail Traffic via Social Media
Blogs
A company blog provides a valuable platform for further explaining your organization’s vision to consumers. Since blogs are better suited for longer forms of content, this social media outlet is best for providing consumers with thought content relevant to your products or services.
Remember, social media is all about engagement and interaction. It's impossible to build a meaningful social presence by simply focusing on sales. Furthermore, it clearly indicates to your followers that you’re only interested in their dollars. By creating a strategy that goes beyond promo pushes and provides brand interaction, retailers can use popular social platforms to generate conversation, share knowledge, encourage return customers and drive new users to their sites.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
