Strategies to Drive Retail Traffic via Social Media
Contests, videos, photos, applications and educational content (e.g., smart shopping tips), for example, are all great ways to announce your Facebook presence. Also, retailers like Best Buy and Sears have begun to roll out e-commerce platforms on Facebook. Although Facebook payment systems aren't currently on every retailer’s radar, the commitment from major brands validates consumer interest in the platform.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
