Strategies to Drive Retail Traffic via Social Media
Facebook
Facebook offers a robust platform for creating and sharing content, as well as an outlet to connect with your customers in a community atmosphere. Facebook pages can be equipped with more interactive content to create deeper customer interaction. At this point, brands are finding Facebook success by engaging customers with multiple touchpoints.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
