Strategies to Drive Retail Traffic via Social Media
A free keyword monitoring service like Monitter enables you to easily track conversations relevant to your business and respond when opportunities present themselves. Someone could tweet about a customer service issue, for example, or that they’re looking for a particular product. If you monitor for these keywords, Twitter provides an opportunity for your business to become a resource for these consumers.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
