Strategies to Drive Retail Traffic via Social Media
Twitter
Twitter is an excellent resource that allows you to monitor and participate in conversations about retail in general and your own retail offerings. In addition to its ability to gather and share information based on what consumers are saying about your particular retail focus, you can also learn what other retail thought leaders are doing in the space.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
