Strategies to Drive Retail Traffic via Social Media
Online shopping websites face issues unique from brick-and-mortar retail stores. While the convenience of shopping online often surpasses that of a physical store, being able to build a meaningful customer/brand relationship is far more difficult. Without face-to-face interaction, online retailers can appear static and lacking personality. But with the advent of social media, online merchants can now build more meaningful customer relationships.
- Companies:
- Best Buy
- People:
- Paula Drum
Paula brings more than 20 years of experience leading digital technology and marketing teams, having held leadership roles at SouthernCarlson, Interline Brands, H&R Block, Wyndham Worldwide and Alamo Rent A Car/National Car Rental, prior to joining Newfold Digital’s senior leadership team. Drum is a digital veteran with a proven understanding of the digital revolution’s impact on consumer behavior, and she has led companies through the critical changes required to compete in today’s technology-centric world. Drum, a Florida native, holds a Master of Business Administration from the University of Florida Warrington School of Business and an undergraduate degree from University of Miami with a major in International Business and minors in Economics and Spanish.
Twitter: @pauladrum
