Strategic planning and sound judgments help Cary Tennis stay on top

By Matt Griffin and Catalog Success

How many investors they pitched the idea to: Thirty to 35. “You start to black out things that you don’t want to remember,” she says with a laugh. “We were introduced to some powerful people [in Wilson, N.C.]. That made it easier, although it certainly didn’t feel like it at the time.”

What sets the catalog apart: Merchandise. “A lot of what we sell isn’t available anywhere else.”