Branding on a Shoe String

Now imagine yourself walking into a party. Envision each of the catalogs on your conference room table as a person with a distinct personality.

For instance, in one corner you might find the Patagonia catalog. No one looks quite like him. And while he certainly seems an adventurous fellow, he’s also a bit humorless. In fact, when it comes to the environment, he’s borderline fanatical.