Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
A Personality Party
Round up as many catalogs as you can find. Be sure all your competitors’ books are included. Spread them out on a conference room table, and organize them by category. Put your competitors’ catalogs in one area, gift catalogs in another, electronics books on another part of the table and so on. Be sure you easily can see all the covers.
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