Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
The lesson to be learned is not to fall in love with your competition’s look and feel. Imitation may be the sincerest form of flattery, but it’s sure death when trying to establish your own brand identity.
How do you go about creating a unique look and voice for your catalog without blowing your budget sky-high? Here’s an inexpensive method that’s worked for us time and again when creating a catalog’s brand identity.
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