Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Some fashion catalogs also have fallen into the “me-too” trap. Is sans serif type with a lot of leading in vogue now? You’ll find at least a half dozen catalogs using it until the next “way cool” type treatment comes along. Are blown-out backgrounds the latest photo trend? You can count on seeing it over and over again as art directors embrace the “new look”... until the next new look arrives.
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