Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Keep in mind that while establishing your brand identity is important, response rates are even more so, especially if you’re just getting your feet wet in the catalog arena.
It’s the marriage of a unique brand identity and the ability to sell off the page that’s the key to long-term success. It can be done—as catalogers as diverse as Lands’ End, Lillian Vernon, Viking Office Supply and Victoria’s Secret have proven. You should settle for nothing less.
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