Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Don’t be wowed by a new look and brand identity unless it’s also in line with the personality traits you’ve established for your catalog.
Tip: Ask for two or three sample copy blocks, too. Your catalog’s “voice” also is part of its brand identity. The copy tone and words chosen to describe and sell your products are just as crucial to a strong branding effort as the layouts, graphics and photography.
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