Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
The personality traits you’ve decided upon will guide both the design and copy of your catalog. Everything from layout style, fonts and color palette, to choice of models, copy tone and style of photography should reflect those traits.
Ask your creative head or agency for a “look development” that incorporates those traits—usually a few covers, pages 2 and 3 and a couple of product spreads. Have them walk you through each cover and spread to explain how the set of proposed graphical elements conveys your catalog’s personality.
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