Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Too Many Cooks ...
Branding by committee doesn’t work. In fact, by involving fewer people, you’re more likely to create a strong, unique brand identity for your catalog. Ideally, only two people should decide what your catalog’s brand identity (or personality) should be: the CEO or president of the company, and the head of your creative department or agency.
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