Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
When you’ve exhausted all the personality traits your catalog should convey, circle the ones that differ from those of your competitors. These are the ones that will bring focus to your brand identity. It’s all right to share some traits with your competitors, but strive for as many differentiating personality traits as you can.
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