Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Write as many of your company’s personality traits as you think your catalog should convey. Take your time. Wander in and out of that conference room over several days. Eat lunch there. Solicit others’ opinions. Flip through the catalogs on the table. Soak up the personalities of each. Fill up sheets of paper.
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