Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Ms. Gorsuch Ltd. might be sitting next to him. She’s decked out in the very latest, luxurious and expensive Alpine clothing. Her hair is perfect. Her taste is impeccable. She’s certainly leading—and can afford—the good life.
The point of this exercise is that each catalog already projects some type of personality through its brand image.
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