Branding on a Shoe String
Strapped for time? Starved for cash? You can still come up with a unique brand identity for your catalog
Pop over to the business section of your local bookstore, and you’ll find the shelves lined with dozens of books about branding. In addition, articles about branding abound in the business magazines, and a small army of consultants stand ready to lead focus groups, compile surveys, write reports, and make recommendations for branding your catalog.
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