STRAIGHT FROM THE SOURCE: Catalogers Sound Off About 2007

Chinn: For us, postage costs are roughly half of the in-the-mail cost of producing the catalog; the rest is printing, prep and paper. This is going to make it more than half. It makes it harder when you look at your RFM cells, because your cost per piece is going to determine how deeply you can mail. We may cut the size of the book in the middle of the year, which is a slower time for us anyway, so we can mail more deeply into our housefile.