STRAIGHT FROM THE SOURCE: Catalogers Sound Off About 2007

Minix: It’s going to be a really difficult year for folks who want to maintain or increase profitability. I’ve been with two companies working on budgets for 2007, and there’s no way to make the profit numbers without cutting the circulation. We’ve been over-prospecting for a few years, so we’re going to cut circulation by about 50 percent, which reduces the marketing budget by a similar amount.