STRAIGHT FROM THE SOURCE: Catalogers Sound Off About 2007

As to how customers more broadly perceive Garrett Wade, that’s something we’ll be doing specific research on this year.

Catalog Success: How will the postal rate increase affect your budgeting and mailing plans for this year?

Kiss: It’s caused us to rethink our mail plan, but we still feel that it’s important to have catalogs in the mail. We’ve done some comingled mailings over the past several holidays and found them to be a great way to save money and still allow us to mail more effectively.