Check it Out: Grabbing Store Shoppers 
by the Hand … Electronically

And like the Escalate offering, the NCR technology is designed to make in-store shopping that much easier for consumers, to not only encourage them to come into stores, but to keep them there and not let them out without making purchases. ROI

The former editor-in-chief of All About ROI and Catalog Success magazines, Paul Miller is vice president and deputy director of the American Catalog Mailers Association (pmiller@
catalogmailers.org).