Check it Out: Grabbing Store Shoppers 
by the Hand … Electronically

The program helps consumers find online coupon websites, choose coupons, then pick the stores at which they'll redeem them. The NCR software transmits the selection directly to the stores to activate the coupons.

When consumers present their loyalty cards in the stores, the NCR program confirms the items they picked from home for the coupons. It automatically transmits this data to the store cash registers, applies the discounts, then transmits the coupon information to the source — the product vendors offering the coupons. The platform supports percentage discounts, cash discounts and buy-one-get-one-free gimmicks.