Check it Out: Grabbing Store Shoppers by the Hand … Electronically
Store retailers are getting desperate for in-store sales.
The Microsoft Silverlight technology provides a "deep-zoom" capability for interactive product browsing, using the same product content, pricing and customer reviews more commonly seen online — namely, on home computers.
Research at Home, Buy in the Store
Also this year, NCR unveiled a software tool that lets shoppers do a little online homework first but, like Escalate Retail's kiosks, gets customers to seal the deal in stores. The company is offering a coupon-to-card application to its multichannel offer management software, called NCR Advanced Marketing.
- Companies:
- Escalate Retail
- Microsoft Corp.
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