Check it Out: Grabbing Store Shoppers by the Hand … Electronically
Store retailers are getting desperate for in-store sales.
They also can read customer reviews on the spot, and create or update shopping lists and gift registries.
Why make it so easy? Escalate's thinking is that retailers don't want customers to walk out of the store to comparison shop online. They'll likely find something else and not return. Escalate wants retailers to beat web and catalog merchants at their own game by providing the tool to let customers conduct their online shopping research right in the store. Further, the tool provides far more detail than shoppers can see by picking up products and reading package labels.
- Companies:
- Escalate Retail
- Microsoft Corp.
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