Check it Out: Grabbing Store Shoppers 
by the Hand … Electronically

Earlier this year, Escalate unveiled an interactive store kiosk application designed to help shoppers find what they're looking for and get right inside their minds on the spot.

The kiosk uses Microsoft Multi-touch and Silverlight technologies to provide extensive product features and what it calls an "endless aisle" of shopping backed by rich media. It even gives access to some social shopping features. The tool reacts to several points of customer touch and gesture contact — no mouse, no keyboard. Store customers access the store's entire inventory by browsing videos related to what they're looking for.