Check it Out: Grabbing Store Shoppers by the Hand … Electronically
Store retailers are getting desperate for in-store sales.
A 2009 year-end survey of store traffic conducted by ShopperTrak, a provider of shopper traffic counting technology, showed a reasonably encouraging year-over-year increase of 3.5 percent. But store traffic has been so light over the past couple years that retailers, and their software vendors, are seeking ways to not only get consumers into stores, but also take them by the hand and guide them right to the cashiers. Case in point, take two recent retail technological innovations from Escalate Retail and NCR.
- Companies:
- Escalate Retail
- Microsoft Corp.
Related Content
Comments
