Stimulating the Visual Generation

In a nutshell, e-commerce has become like high school. Looks matter more than ever. Show your customers what you're selling. More accurately, give them tools that let them feel they're (actively) seeing for themselves. Do this and you'll be on everyone's popularity list.

Gev Rotem is the CEO of RotaryView, a resource for creating and using 360-degree views of products for online sales.